A website builder, also known as a CMS (content management system), is a tool that allows you to create your own personalized website. These tools are usually free to use and come with a generous money back guarantee. They offer a lot of features, including premade themes and color schemes. You can even customize the design of your website to your specifications.
While you're in the throes of choosing a website builder, it's not enough to just look for the best price. Instead, you should be looking for a feature-rich, easy-to-use tool that will enable you to launch a responsive website. This will make the process of creating your site a breeze.
A good website builder will also give you a fair amount of choice when it comes to the content that will go on your page. Many companies will have premade themes and layouts that you can modify, but you'll want to be able to choose the template that suits your needs. It's also a good idea to be able to change the colors, text, and other elements of your site to ensure it fits with your branding.
Besides having a great set of templates, a website builder should be built on sound SEO principles. Some features to look for include a responsive layout, the ability to add new pages and remove them easily, and a feature that allows you to change your domain name. Your website should be easy to navigate and provide an enjoyable user experience.
The best builders also offer built-in analytics, such as a traffic estimator and analytics-based recommendations. These features can help you determine how well your site is performing, and how visitors are getting there. For example, if you're a local business with a Google Business Profile, you'll want to select a website builder with a decent SEO module.
Lastly, a website builder with a good image library will save you a considerable amount of time when it comes to designing a website. Most of these platforms will allow you to pick a stock photo and add it to your site without having to worry about resizing it, cropping it, or adding a title and description.
A website builder is just the stepping stone you need to build your brand and increase your sales. Make sure you choose a company that has a reputable support team and a comprehensive collection of templates, widgets, and other tools that will help you get your name out there. If you're just starting out, it's a good idea to check out a free trial of a website builder to make sure you're making the right decision.
Choosing a website builder can be an intimidating task, but if you're prepared, you can take your first steps into the world of web design and development. With a little effort and a little research, you can find the perfect fit for your needs and budget. Getting started with your own personal website can be fun and rewarding, and a website builder can make the process that much simpler.
Want to know how I built my website?
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
Brian is an online and offline business advisor, mentor, economic development specialist, affiliate marketer and business owner.
He is a well-regarded mentor to many business owners in Australia and has helped, coached or advised over 5000 businesses in the past decade, including 1500+ people starting their own business.
With a blended family of 4 kids, he loves to travel and to add to the 70 overseas destinations already seen around the world if he can.
For years, Brian has been able to build a successful side hustle, on the side of whatever main employment or business option has been happening at the time.
Although it hasn’t been easy at times, to juggle and grow, he is so passionate about showing others the options to start or grow something special for yourself, your family and your community.
This is a golden age of online business right now. Opportunities are here now.
Brian Jackway